Brand Refresh

Year: 2023-34
Role: , Look Development, Motion Design, Character Animation

Planning a relaunch, GridX had spent months revamping their brand; they came to us for a suite of videos to announce their mission statement and new energy cost-saving tools. While their brand colors and logo were locked in stone, they needed a logo animation along with the development of a visual language and elements for motion.

My initial styleframes included a wavy grid pattern to introduce elements of the script and different scenes into the video. We ultimately shifted the graphics to fit a circular sequnce that reflected a full day's worth of time and energy cost savings highs/lows. Along with this circular theme we created a hero image in the Energy Grid; something that the company requested to be used across their website and various blogs. The final animation lives on their homepage and the art direction I created is still used across a number of videos on their site.

Deci - Character Development

A year after GridX's relaunch, they were slated to go to a trade show. They reached out to me to create a memorable mascot to help navigate attendees through their demo tools.  

Energetic, encouraging and positive; Deci is the embodiment of cost savings down to the decimal point. I helped sketch out initial character designs, vectorized the final form, and went about animating Deci for different cut-away scenes and pop-ups throughout the demo. They even had plushies made of Deci to pass out to those attendees who stopped by to say hi.



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